Unified Rebranding

Launch Date: Mar 23, 2016
Company: Carrot Creative
Role: Associate Producer
Skills: Project Management
Systems: Smartsheet, Basecamp

Unified, a social marketing agency based in NYC, came to us with a need for a total visual makeover. From the logo, to business cards, to a website, we re-skinned everything.

As the sole producer for this project, I worked with key stakeholders internally and the client to create a budget, timeline and statement of work. Once agreed upon, our strategists began interviewing people who worked at Unified as well as its clients to get a sense of direction, and then the creative team went to town to deliver multiple directions for the new look and feel. Eventually, we settled on the above, which is still in use today.